The three men pictured in the centre of this little series are all multigenerational Australian sheep farmers. My father Richard is wearing the beanie, my uncle Jamie has the denim jacket, and our long time friend Bill has the driver cap.
In this photshoot we wanted to highlight the people behind the merino wool fibre, because without these folk we would have no garments at all. This series was photographed in our shearing shed on the family farm.
-Ned Scholfield co-founder McIntyre