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A/W 2020

For A/W 2020 we featured (co- founder) Ned's Scholfield's father Richard and his aunt Gillian, who are both direct descendants of the McIntyre's and grew up on the family merino farm.
 

"The concept behind the campaign was to bring the McIntyre family heritage to life in a studio setting. We wanted to give the viewer a behind the scenes look into our crazy world where we combine our family's sheep farming history with running a modern fashion brand. To achieve this, we sourced rocks from the family property as props, and led my father and aunt on a virtual hike through the studio."

Co-founder & General Manager Ned Scholfield
 

The collection was designed to go against the grain, with a capsule of bright separates in standout colours and exaggerated textures. From lime green cable knits to chunky yellow cardigans, the collection was conceived as an antidote to typical wool-based wear:

"For A/W 2020 we went back to our roots to re-introduce a new set of fun poppy colours into the collection. We want people to see this collection and go away thinking 'I didn't know coloured Merino wool could be so wearable!"

Co-founder & Creative Director Raquel Boedo

 

Enjoy the Hike!